Do you want to be up to speed with what is happening in the sport motorsport world - and you don't have time or energy to trawl through endless websites? Motorsport is an industry in which good information is vital, and recognising new trends and spotting good ideas is essential to keep ahead of the game. The goal of Joe Saward's Business of Motorsport newsletter is to help those in the industry and serious race fans to keep up with the action. Every Monday morning you arrive in the office and a few minutes later you know exactly what is happening in the business. The newsletter covers not only Formula 1, but also NASCAR, IndyCar, the World Rally Championship, the World Touring Car Championship, plus all the latest in the complex politics of the sport. It is a must-read for those in the motorsport business and its readership includes the major decision-makers of global motorsport, including the top management of major motor manufacturers, the regulatory bodies of the sport, chief executives of companies involved in Formula One in many different capacities. There are team owners from NASCAR and from the IndyCar scene - and media from all over the world. The newsletter has been published every week since 1994 and won the International Automotive Media Award for the best newsletter in the automobile industry in 1996. It is published before 0900 GMT every Monday morning, but often is ready and despatched on Sunday nights. This means that the sports decision-makers can be right up to speed with what is going on in the business, finance and politics of global motorsport at the start of every week, wherever they are in the world. If there are numbers included, they are reliable. The sources are exceptional as the author has spent more than 25 years experience in the business, and has exceptional access to - and is trusted by - the people making the decisions. What does the industry think?
Sir Frank Williams: "I read it every Monday and I feel I know what is going in the motorsport world.They know what they are talking about."
Neil Oatley, McLaren: “Joe and his team have provided an in-depth, immediate and knowledgeable web news service and e-magazine with a passion for the subject and unwavering integrity which places the provider at the top of their specialised field”
Mark Preston, former F1 technical drector: “Joe is one of the most respected journalists in F1 with his work seen as the main source of information for F1 personnel because it provides a balanced and reliable opinion of what goes on in the world of F1. I have always found him to be a great person to work with, whether in his capacity as a journalist for the industry or simply as a fellow enthusiast.” - Mark Preston, Former F1 Technical Director
Sergio Rinland, motorsport engineering consultant: “Joe is one of the most accomplished journalists and writers in the world of Motorsport and Formula 1, with an acute sense of reality, rare in such a rarified atmosphere.”- Sergio Rinland, motorsport engineering consultant
Richard Divila, veteran motorsport engineer: “The ultimate motor sport journalist. What Joe doesn't know about the backstage of F1 is not worth knowing....”
Bernard Ferguson, Cosworth: “As one of the pioneers of the electronic media in Motorsport, Joe carved out a niche for himself which many have tried to emulate but few have succeeded. Joe's total commitment to getting his facts straight whilst trying always to see through the doublespeak and misinformation which often surrounds this very competitive environment to establish the real facts behind the story. This style sets Joe’s copy apart and for many he has become the authority on what was happening on across the motorsport arena. Joe has achieved this whilst remaining popular and trusted by the great and the good in motorsport management."
Ron Fine, motorsport marketing consultant: “Joe is among the most astute and influential journalists in the F1 paddock. Highly recommended as a writer and consultant."
Tom Bampton, Just Marketing: “Joe Saward provides incisive, thought-provoking analysis and strong journalistic instincts to offer a different dimension to his editorial on Formula One. Combined with his experience in the sport and active connections, Joe is able to deliver a free-ranging yet relevant approach that adds both colour and knowledge to his content.”
Nadia Petrossi, F1 marketing consultant: “Joe Saward is one of the foremost experts in Formula One based on his knowledge, understanding and application of F1 on a sporting and socio-political level. Few people in the world possess Joe's ability to recall and assess the impact of events, racing incidents, paddock happenings and FOM or FIA policies and decisions. A walking encyclopedia, Joe is able to make sense of and give purpose to all that happens in the intricate and often political world of F1. He is a renown motorsport writer, but would be an asset (weapon) as a consultant, strategist or advisor to any shareholder involved in Formula 1.”
Scott Garrett, F1 marketeer: “Joe knows everything about motorsport and writes clear analysis of the business side of things without descending into gossip. He's a reliable source of info and has an easygoing manner that makes him easy to deal with.”
Kunihiko Akai, Japanese F1 journalist: “Joe Saward is a unique and very professional journalist in the motorsport world, specially Formula One Grand Prix. He wide eyed and deep analystic report on what happened in the category is very much worth to read and has a force to open readers' eyes. He has a thorough knowledge of history and it reflects his work. Cynical, critic on his job but very warm person to whom know him well.”
David Tremayne, F1 journalist: “Joe is a fantastic sounding board in the double-dealing world of F1, where his passion for the political intrigue has no peer. He is smart, highly knowledgeable and incorruptible, which makes him a potent weapon against the Ungodly. Truth is his sword. He is incredibly tolerant and inhumanly slow to anger, diligent and never stops working. He is also a 100% trustworthy business partner and a man I am honoured to count as a close friend."
Jenna Fryer, Associated Press NASCAR writer: “Joe is a hard-working garage hound who leaves no stone uncovered in pursuing the facts in a fair and balanced manner."
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