JOE SAWARD - FORMULA 1 WRITER AND AUTHOR

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Motor sport is all about speed, technology, innovation and money. It is a major industry in Britain, Italy, America and increasingly in the developing markets of the Middle East and Asia.

Good information is essential and recognizing new trends vital to keep at the forefront of competition. There is so much clutter in the Internet world that it is hard to know who to trust. The goal of the newsletter is to provide insights that you cannot get anywhere else, into the trends and movement of money in motorsport circles.

Joe Saward’s Business of Motorsport e-newsletter, which runs to around 5,000 words each week, keeps you right up to date with what is happening, where and, most importantly, why. It covers Formula 1, NASCAR, IndyCar, the World Rally Championship, and indeed any area of the sport where new trends are developing. It is a must-read for those in the motorsport business.

The newsletter is available by subscription only and has been in operation since 1994. It won the International Automotive Media Award for the best newsletter related to the automobile industry in 1996. It is published before 0900 GMT every Monday morning, but often is ready and despatched on Sunday nights. This means that the sports decision-makers can be right up to speed with what is going on in the business, finance and politics of global motorsport at the start of EVERY week. If there are numbers included, they are reliable. The sources are exceptional as the author has spent more than 25 years experience in the business, and has exceptional access to - and is trusted by - the people making the decisions.

The readership includes the major decision-makers of global motorsport, including the top management of major motor manufacturers, the regulatory bodies of the sport and chief executives of companies involved in Formula One in many different capacities. There are team owners from the Indycar scene and from NASCAR and fans who really want to know what is going on.


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What the industry has to say:

"I read it every Monday and I feel I know what is going in the motorsport world. They know what they are talking about." - Sir Frank Williams, Williams F1

“Joe and his team have provided an in-depth, immediate and knowledgeable web news service and e-magazine with a passion for the subject and unwavering integrity which places the provider at the top of their specialised field” - Neil Oatley, Engineering Director, McLaren

“Joe is one of the most respected journalists in F1 with his work seen as the main source of information for F1 personnel because it provides a balanced and reliable opinion of what goes on in the world of F1. I have always found him to be a great person to work with, whether in his capacity as a journalist for the industry or simply as a fellow enthusiast.” - Mark Preston, F1 Technical Director

“Joe is one of the most accomplished journalists and writers in the world of Motorsport and Formula 1, with an acute sense of reality, rare in such a rarified atmosphere.”- Sergio Rinland, motorsport engineering consultant

“The ultimate motor sport journalist. What he doesn't know about the backstage of F1 is not worth knowing....” - Richard Divila, motorsport engineering consultant

“As one of the pioneers of the electronic media in Motorsport, Joe carved out a niche for himself which many have tried to emulate but few have succeeded. Joe's total commitment to getting his facts straight whilst trying always to see through the doublespeak and misinformation which often surrounds this very competitive environment to establish the real facts behind the story. This style sets Joe’s copy apart and for many he has become the authority on what was happening on across the motorsport arena. Joe has achieved this whilst remaining popular and trusted by the great and the good in motorsport management." - Bernard Ferguson, motorsport consultant.

“Joe is among the most astute and influential journalists in the F1 paddock. Highly recommended as a writer and consultant.” - Ron Fine, motorsport marketing consultant

“Joe Saward provides incisive, thought-provoking analysis and strong journalistic instincts to offer a different dimension to his editorial on Formula One. Combined with his experience in the sport and active connections, Joe is able to deliver a free-ranging yet relevant approach that adds both colour and knowledge to his content.” - Tim Bampton, Just Marketing International

“Joe Saward is one of the foremost experts in Formula One based on his knowledge, understanding and application of F1 on a sporting and socio-political level. Few people in the world possess Joe's ability to recall and assess the impact of events, racing incidents, paddock happenings and FOM or FIA policies and decisions. A walking encyclopedia, Joe is able to make sense of and give purpose to all that happens in the intricate and often political world of F1. He is a renown motorsport writer, but would be an asset (weapon) as a consultant, strategist or advisor to any shareholder involved in Formula 1.” Nadia Petrossi, F1 marketing consultant

“Joe knows everything about motorsport and writes clear analysis of the business side of things without descending into gossip. He's a reliable source of info and has an easygoing manner that makes him easy to deal with.” - Scott Garrett, F1 marketing consultant

“Joe Saward is a unique and very professional journalist in motorsport world specially Formula One Grand Prix. He wide eyed and deep analystic report on what happened in the category is very much worth to read and has a force to open readers' eyes. He has a thorough knowledge of history and it reflects his work. Cynical, critic on his job but very warm person to whom know him well.”- Akai Kunihiko, motorsport journalist

“Joe is a fantastic sounding board in the double-dealing world of F1, where his passion for the political intrigue has no peer. He is smart, highly knowledgeable and incorruptible, which makes him a potent weapon against the Ungodly. Truth is his sword. He is incredibly tolerant and inhumanly slow to anger, diligent and never stops working. He is also a 100% trustworthy business partner and a man I am honoured to count as a close friend.” - David Tremayne, motorsport journalist

“Joe is a hard-working garage hound who leaves no stone uncovered in pursuing the facts in a fair and balancedmanner." - Jenna Fryer, Associated Press NASCAR writer